In 2019, during a trip to India, Farnoush travelled to Hyderabad to meet Mahesh and discover his workshop. This small, intimate space, alive with precise gestures and a quiet energy, left a deep impression on her. She immediately sensed the sincerity of a preserved craft, the beauty of patient work, and knew that this was where she wanted to anchor part of her brand’s story. At the time, Mahesh was not yet married. A few years later, when Farnoush placed her first orders, she was moved to discover how much his life had changed: he was now married and the father of two children — as though, in the meantime, the workshop and his life had become woven together, much like the fabrics he creates.

Mahesh runs a family workshop specialising in exceptional textiles. Each fabric is made from 100% cotton, entirely handwoven, and dyed using VAT pigments or Oeko-Tex-certified dyes that are respectful of both the environment and the people who work with them. But what makes these textiles truly unique is the ikat dyeing technique — an ancestral art that requires as much anticipation as precision.

Unlike conventional methods, the pattern is not printed onto the finished fabric. It is created much earlier, within the threads themselves. The threads are first carefully gathered and tied at specific points to protect the areas that will remain untouched by colour. They are then immersed in dye baths, dried, sometimes retied, and dyed again. This process may be repeated several times, with each stage requiring extraordinary precision. Once the threads are ready, they are placed on the loom, where the pattern, conceived from the very beginning, gradually emerges — never perfectly sharp, always slightly blurred, the poetic signature of ikat.

Creating a single textile can involve several artisans and take several days, sometimes even weeks depending on the complexity of the design. From preparing the threads and carrying out the different stages of dyeing, to natural drying and handweaving, nothing is left to chance, yet nothing is ever rushed. The tools remain simple — frames for stretching the threads, dye vats, wooden looms — but the gestures are the result of years of experience.

This slower rhythm and the care given to every stage naturally place these creations within a slow fashion approach. Each piece tells a story of patience, transmission, and respect — for the material, the craft, and the people who brings it to life.

Working with Mahesh means choosing sincere craftsmanship and conscious production, where beauty is born from the time we are willing to give it.